This post may contain affiliate links. If you make a purchase, I'll receive a commission at no additional cost to you.
Do you have a question?
Would you like to get more tips?
Love is in the air…
… and we are once again in the week of roses, chocolates, bubbles, candlelight… and perhaps some diamonds?
This year's Valentine's day is expected to become a sparkling $20.7 billion spending spree, according to the National Retail Federation (NRF).
That's great, but what if your business is about as far from romance as it gets? Or if your primary audiences aren't "couples in love"?
No worries, you can still participate in this celebration…
OK, a huge chunk of the $$$ will be spent on a significant other… but did you know that almost 40% will go to others than the significant other?
Yes: family members, children's classmates and teachers, pets, co-workers 🙂
That opens up new possibilities…
So, dress up your campaign with captivating Valentine's day words and phrases and wow your customers with your special offers…
Now, the typical 2-for-1 Valentine's deals are seductive, but don't let them stop you from thinking outside the box…
For instance, have you considered targeting singles?
No, I am not joking…
Singles are a powerful market segment: They have money to burn, are less price-conscious, are willing to try new things… and are impulsive buyers - also on Valentine's day 😉
It’s expected that about 30% of singles are planning to treat themselves on this Valentine’s day, which comes to an estimated $1.85 billion!!!
In any event, wishing you a great day and lots of LOVE ❤️
Dr. Iva Embley Neumann
Hi! I am a business consultant, writer, marketer, and data miner (not necessarily in his order), and I am here to help you with your online business.
You can read more about me here.
If you have any questions, suggestions or recommendations regarding this content, please message me: