AD LAB
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Busted Boost?
What a simple Facebook boost taught me about advertising on a platform that refuses to stand still
A boost is a boost is a boost. Well… apparently not. Read more here...
AI, AI Everywhere… How to Keep Your Tests Pure
When Meta wants to improve your ad—and accidentally ruins your experiment
You’ve Got the Clicks – Now Make Them Testify
How to turn Facebook ad clicks into clues instead of noise
Clicks are rather unreliable witnesses. Ask them a vague question, and they’ll tell you almost nothing. Interrogate them properly, however, and they can become surprisingly talkative. Read more here...